USAID TradeMap & Product Map Launched In Bangladesh: The official launch of The TradeMap USAID in Bangladesh was held on April 7, 2004 at the American International University Auditorium. The event was hosted by Mr. Allen Fleming, Director of the USAID Bangladesh Office of Economic Growth, Food and Environment and Mr. Imran Shauket, Project Director, JOBS Project. Mr. Fleming officially launched the tools in that occasion.   Mr. Stephan Blanc, Senior Market Analyst at the International Trade Centre UNCTAD/WTO in Geneva, outlined the importance of market analysis in a fast moving trading environment where the emergence of new competitors, changes in market access conditions and the need for product and market diversification are challenges that need to be addressed by Bangladesh’ entrepreneurs. This message was conveyed to representatives of trade support institutions, chambers of commerce and entrepreneurs attending the official launch of the TradeMap USAID and Product Map market analysis tools now available in Bangladesh. A workshop organized by JOBS held on 8 and 9 March, where 25 representatives of local trade support institutions were trained on the effective utilization of these tools.